I had just binged watch all the Star Wars movies (except for Star Wars: The Force Awakens) when I came across this particular packaging on Pinterest. I was drawn to these coffee cups for the obvious reason: Darth Vader (aka Anakin Skywalker). Once clicking on the actual link from the pin itself, I found out that this package and brand are just conceptual designs (sad!) for a hypothetic coffee company called Dark Brew Coffee House. It was designed by two Seattle-based designers, Spencer Davis and Scott Schenone. The company’s tagline sticks to the Star Wars concept as well: “A coffee house with a dark side.” The targeted audience for this brand were Star Wars fans who are both coffee drinkers and “force-sensitive” to dark side. The coffee cups also featured adapted Star Wars quotes.

I think they have successfully combined two of the greatest things people have provided to us: Star Wars and coffee. I find the idea of drinking coffee from Darth Vader and Stormtrooper coffee lids awesome! You totally get the feeling of the dark side with the cup lids and quotes because they are all considered to part of the dark side. I would have never thought of using Star Wars has a branding and packaging approach to coffee! It’s a shame that this doesn’t really exist!

Sources:

http://www.packagingoftheworld.com/2015/12/dark-brew-coffee-house-concept.html

http://www.foodandwine.com/fwx/drink/star-wars-coffee-brew-dark-vaders-heart

Behance Page for Spencer Davis and Scott Schenone:

https://www.behance.net/spencedvs

https://www.behance.net/ScottSchenone