When I first saw this poster for the Bollywood movie, Tevar (English: Attitude), last year I was amazed. I was really fascinated to this poster because of the multiple exposures making up the face the movie’s hero. I thought it was really cool and different from any movie posters (Hollywood and Bollywood) I’ve seen. Interestingly enough, the poster was designed by the actor in the poster himself, Arjun Kapoor. He designed the poster so he could appeal to a teenager/young adult movie audience. I would say he was successful because it made me want to watch this movie even before I watched the trailer itself. Also, the whole poster, to me, screams attitude with rustic color palette and the brush like typography. It’s young and bold and exactly what one would expect with title like Tevar. But as amazing as this first poster was, the following promotion posters for this movie weren’t as appealing. I would have liked to seen a series of this particular poster with the heroine’s and villain’s face being made up of multiple images. I think that would have been more appealing than the other promotion posters.

P.S. The movie wasn’t all too great. The songs though were really good!