A Redesigned Look For Skin Care

I came across this redesigned packaging for Proactiv skincare on Pinterest. This packaging was designed by a designer on Behance, Kate Carmack. She designed the new bottles to appeal a teenage audience by using a “more sophisticated look of a beauty product in place of its current ‘medical’ appearance.” I love the minimalist approach to these bottles, as well as the geometric numbers to show the 3-step process of the product. I’ll admit! It took a moment, for me, to realize that the three packages featured numbers on them. However, Carmack intentionally designed them to look like they were interlocking with each other. She did this to suggest the idea of each step being like a puzzle piece. I also like the color scheme of the entire packaging. The scheme is similar to the actual bottles’ colors, but these pops of color really attractive. I think this is smart packaging for a skin care product. It’s young and hip, and overall attractive. It sucks that Proactiv is using a “grown-up looking” package for their product when they want to attract teenagers. They should really consider changing their current packaging to something like Carmack designed in order to attract a younger crowd.