This photograph series is aptly named Fruit Explosions. They were taken by photographer, Timothy Hogan, for the late shoe designer, Vince Camuto. I first thought that these photographs were part of a fruit juice advertisement/campaign. But wasn’t even close! They were taken originally for a shoe campaign concept, but they weren’t used in the end. I honestly don’t understand how these photographs relate to footwear. I can’t even find anything else about the concept in order to understand the relationship between the exploding fruit and Vince Camuto’s shoes. Aside from that, I found images to be really cool, and what was even cooler was how he took them. He first took the fruit and basically hacked the heck out of it. He then stuck them on what seemed to be a screwdriver. After that, he threw the juice of that particular fruit with their seeds, too. I’m assuming he timed his camera in order to take the photographs nicely, without any shakes. I really like these photographs because they make the fruit look so juicy and succulent. It makes you thirsty. It would’ve been interesting to see how these images would pertain to shoes.

Watch this super short video to see how he took these photos! It’s only 13-seconds!

To see more of Timothy Hogan’s work click here.

Photographs taken from commarts.com