This was another photograph that I saw in Communication Arts that I just had to share. This was taken by Dustin Snipes for an ad campaign for Red Bull Media House. It features NBA player, Anthony Davis, in the middle of dunking a basketball sun. I found this shot to be very smart. I like how the sun is purposely being used as a ball. I like the tone of the shot, too. It really brings out an evening feel to the photograph, even though they were taken in the early morning. The photo also attracts basketball lovers and sports lovers as well. However, I don’t really understand how this shot relates to Red Bull. Red Bull’s tagline is that it “Gives you wings,” except I don’t see that in this photo. I guess because Davis is in a jumping pose, you get the idea of him flying, but even then, I don’t see anything that screams Red Bull to me. Overall, I found this photograph to be really cool because you never really see anyone dunking the sun ever. The photographer really made great use of his location (San Pedro, CA), and the time of the day, as well.

To see more photos from this ad campaign click here.

Photograph taken off of the Red Bull website.