I came across this pasta packaging on Pinterest. These packages are designed by Moscow-based designer Nikita Konkin. He used a minimalist design approach to pasta packaging, and as a result, makes them stand out against other pasta packaging on the shelves. His concept was to let people see parts of the product itself, and that to in a fun and interesting way, incorporating the different pasta shapes. I found these packages to be fun and innovative. They really are one of a kind. They show what pasta you’re getting, the cooking time, and instructions clearly. The black and white box really stands out against the pasta color. The typeface Konkin chose also reflects the playfulness of the box and the pasta shapes, as well. Along with the pasta shapes, the texture of the pasta makes it actually look like hair. I guess the display cut-out helps the consumer to get the image of hair, too. I can’t find anything to change about these packages. Konkin has successfully designed pasta packaging that isn’t like the rest of the pasta packaging that already exists.

Check Nikita Konkin’s other work here!

Photographs from Nikita Konkin’s Behance page.