Purpose: To design a packaging series for a seasonal beverage line after developing a product/name idea, and a brand identity.

Audience: Kids, parents, and “young-at-heart” adults.

Solution: A packaging series for a milkshake beverage line focused on a seasonal edition: Christmas in July. 

Bottles feature a simplified icon of the milkshake flavor. Packaging uses geometric Christmas patterns in the brand colors, as well as some Christmas iconology. In total, there are five color palettes. One is for the beverage carrier, and the other four are for each respective seasonal flavor. These colors are significant to the Christmas season. However, they are bright enough for the Summer season, as well. The gray scale on the carrier maintains a presence on the package, but allows the bottles’ colors to stand out.

Go back to the Christmas season with our take of the classic sugar cookie as a heavenly milkshake.

Warm your insides with our cool, salty-sweet twist on the classic caramel milkshake!

Travel back to December with this milkshake. There’s an extra touch of peppermint just for fun!

This milkshake is the best way to celebrate Christmas — be it December or July!