I had to accomplish two things with this project. First, I had to research, conceptualize, name, and typographically brand a restaurant. Second, I had to apply the successful translation of typographic marks across a branding system. The audience for this particular project were nomadic millennial hipster professionals (ages 20 to 26 years old) in the creative industry. Mission accomplished! I researched, conceptualized, and branded an identity for a French street food restaurant. I really enjoyed this.