After visiting the Warhol this week, I remembered how much I like Pop Art. Pop art is based on our pop culture and the mass media. It’s complete opposite of traditional fine art. It uses bold and bright colors and recognizable imagery. Thanks to Andy Warhol, Pop art found its way into package design. We are all familiar with his Campbell’s Soup cans/boxes and Brillo boxes. Warhol once said that, “Pop art is about liking things,” and it’s because of his liking of Campbell’s Soup that he made his iconic works. He felt that, “it [Campbell’s Soup] was the quintessential American product: he marveled that the soup always tasted the same, like Coca-Cola, whether consumed by prince or pauper.”
Fast forward 56 years to this century, you can still find Pop art in packaging and advertising. Take this packaging concept for the Goode Coffee Company. It was designed by Allan Revah who wanted to show the energizing qualities of coffee and caffeine with strong, expressive visuals. The coffee cups and bags have abstract geometric patterns and shapes on them. They’re enhanced by the loud, bright colors, too. They clearly have a Pop art style to them. I personally think they’re reminiscent comic book works of Roy Lichtenstein. Even though the packaging differs from one another, they still manage to belong to one company’s product.
Sources:
http://www.trendhunter.com/trends/artsy-coffee-cups
http://www.warhol.org/education/resourceslessons/Campbell’s-Soup–Ode-to-Food/