Layouts

Hello! This is what I’ve been working on this past week, along with my booklet. I’ve noticed that I’ve forgotten to tell all of you my intended audience for my event poster. I want to attract both adults and kids. I did some more sketching on this event, and came up some more interesting ideas. I decided to incorporate aspects of the Congo Rainforest and Basin. Those aspects not only include trees and flowers, but animals (Mountain Gorilla, Forest Elephant, Bonobo, and Chimpanzee) and waterfalls as well. I want the audience to essentially “enter into the jungle” by looking at the poster. They should get an idea of what kind of habitat they will be seeing in this exhibition, and understand what animals inhabit the Congo Rainforest. Now in this poster, I still need to add a tree bark texture (I found a demo!) to the trees. I also need to draw in a bonobo (the closet animal to us humans!), a chimpanzee, and lianas (vines). I want the poster to scream Congo! As for the booklet, if you could so kindly check back in a day or two, I’ll have a booklet that I’ll be proud to show off to you all.

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Sketches:

As I was reading the May-June 2016 edition of Communication Arts today on my iPad, I came across an interview article with Watson Design Group’s chief creative director and founder, Fernando Ramirez by Sam McMillan. I was interested in the fact that Watson Design Group (Watson/DG) is an LA-based website design company that primarily design websites for various movie productions. According to the article, Watson/DG has become “the go-to design studio for franchise-promoting websites.

This article shows some screenshots of the websites they’ve done for the movies: Cinderella, Grand Budapest Hotel, Birdman, Big Hero 6, Ex Machina, Amy, and The Hunger Games franchise. I noticed they designed each website with the intended movie going audience in mind. For example, the website for Big Hero 6, is bright, eye-catching, and childlike. Ramirez stated that wanted “each of the heroes [to] shine” and wanted to “put them front and center so audiences could begin to get a feel for the film and form a connection.” However if you to take a look that Cinderella website, you see them designing a website emphasizing the ideas of independence and courageousness and trying to have the audience step away from the highly controversial thought of this Cinderella’s nineteen-inch waist. In the end, they created a Tumblr website that combined the concepts of “fairy tale with action-oriented exhortations of self-esteem” using messages saying, “Kindness and Magic,” “Fearless,” and “Destined for Greatness” against landscapes that keep focusing on the story itself.

I think each website they’ve designed work for the film nicely. The sites effectively promote and add a hands-on experience for the viewer. They’ve geared each website to the movie’s intended audience, but they’ve also made it that any one of any age group can be attracted to it. But what really stood out to me was the way that Ramirez and his team set goals for each of there websites. With Big Hero 6 they wanted to take movie site and enhance with WebGL* and video interstitials to take it to a new level. However, with The Hunger Games franchise, their goal was to emphasize greatly on Katniss Everdeen (The Girl On Fire!!) with an epic 3D WebGL experience where visitors could see never-before-seen motion posters, original imagery, and video clips and GIFs.

*WebDL is a real-time graphics library that enables the use of advanced 3D visuals, games, and data visualization in a web browser.

P.S. Click on the images below to view full size!