Happy Monday everybody! I have been brainstorming constantly for the membership booklet and the summer event poster for Phipps Conservatory. In the last update, I mentioned that I was dissecting the membership guide I took from my visit. After I did that, I defined all the benefits of the regular and enhanced membership packages. I took those lists and narrowed down the key benefits. Finally, I consolidated them into concrete value statements.
From there, I started to brainstorm some concepts for the booklet:
1. Playing with images and typography
2. Having content on top of images
3. Having type peeking out from images
4. Images as borders
5. Having content on opaque solid background with image in back
There are a lot of summer events going on at Phipps. I narrowed them down to three events that I thought were interesting: Jazz in the Garden, Tropical Forest Congo Festival, and Environmental Film Series. I did bunch of mind maps on these events. As a result, I came up with some concepts and even started to sketch some of them out.
Jazz in the Garden Concepts:
- Dancing vegetables/plants to jazz music/player with an instrument (a garden party)
- Emphasizing New Orleans as a Jazz hub, using a garden as the setting
- The streets of New Orleans during a celebration
- Vegetables/plants/fruits making up/or as an instrument
- Vegetables/plants/fruits turning into an instrument (vice versa)
Tropical Forest Congo Festival Concepts:
- Emphasizing the tropical forest environment using the reference pictures and dressing them up as if there’s a party going on
- Emphasizing the indoor waterfall in the forest and playing with idea of type in the water
- Having the typography form within leaves
- Highlighting a tropical flower
- Having a tree leaves make up a bigger tree and the tree dressed up as at a festival
Environment Film Series Concepts:
- Taking forms associated with the environment and manipulating them into film reels/film strips
- Trees branches made of film strips
- Watching movies in the park/drive-in movies
- A play on film reels, film strips, and movie tickets
This first section of images contains my brainstorming and my sketches which are divided up into each project and then each event. The second section of images contains some of my inspirations for the booklet and the poster. Click here to see my Pinterest board filled with much inspiration for this project!
Phipps Mind Map
Mission Statement & Values
Membership Benefits
Membership Packages
Enhanced Memberships
Value Statements
Booklet Sketches
June Events
Jazz Mind Map 1
Jazz Mind Map 2
Jazz Sketches
Tropical Forest Mind Map 1
Tropical Forest Mind Map 2
Tropical Forest Mind Map 3
Tropical Forest Sketches
Environmental Mind Map 1
Environmental Mind Map 2
Environmental Sketches