Hello! This is what I’ve been working on this past week, along with my booklet. I’ve noticed that I’ve forgotten to tell all of you my intended audience for my event poster. I want to attract both adults and kids. I did some more sketching on this event, and came up some more interesting ideas. I decided to incorporate aspects of the Congo Rainforest and Basin. Those aspects not only include trees and flowers, but animals (Mountain Gorilla, Forest Elephant, Bonobo, and Chimpanzee) and waterfalls as well. I want the audience to essentially “enter into the jungle” by looking at the poster. They should get an idea of what kind of habitat they will be seeing in this exhibition, and understand what animals inhabit the Congo Rainforest. Now in this poster, I still need to add a tree bark texture (I found a demo!) to the trees. I also need to draw in a bonobo (the closet animal to us humans!), a chimpanzee, and lianas (vines). I want the poster to scream Congo! As for the booklet, if you could so kindly check back in a day or two, I’ll have a booklet that I’ll be proud to show off to you all.
Sketches:
Akaashmi Mishra 
Hi Akaashmi – some good improvements since last time. Nice limited color palette – the orage type is a nice compliment and strike of color. You might try using that somewhere else on the poster to create some implied organization. I’m not sure about that type running down as you have it…give it a try running horizontal, one word per line. Maybe give more emphasis to Congo with scale. Your images of the elephant and bonobo are pretty interesting. I like that you’re trying to simplify the forms…however there is some figure/ground clarity that needs to happen. The two forms within the elephant are reading as two separate shapes and not one…maybe bring the colors closer together. The bonobo isn’t quite reading…might be the placement but it seems more like boulder than an animal. I think rethink its shape and location. I’m also not quite sure what the peaks are – they look like the Washington monument! One last thing – you’ve got to figure out that text floating on the tree. Its a lot of text for a poster and its not reading very well. What is your intent with this, can you work it into an area of the poster with more negative space, can you split it up, add more hierarchy to it, make it more accessible for a quick glance.
Audience – kids and adults is not very specific and not what I was hoping for when I asked you last time to develop an audience. You basically told me your audience is everyone …I’d urge you to try to drill down to something more specific – maybe its Kids age 6-10. So then you could think, OK, what exposure have kids 6-10 had with the Congo, the rainforest, jungle, pop culture references, icons from storybooks….ect. Do they even know where it is? What would it truly take to get them excited? Your putting pieces together and its coming along, but this sort of thing gets into how you can defend your work, explain your rationale. You should try to get here…I know your in the home stretch but its not too late to work a bit of this thinking in. Email me if I’m not making sense.
Thanks and keep it up. We’ll see you next week to present. Get that booklet up asap!
Andy
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